The limits of Web 2.0

Apologies if you've seen this from me via Twitter.

I wanted to replay it via a blog post because, behind the humour, I believe there's an important point here.

My sense it that we'll go through the Gartner Hype Cycle with various aspects of Web 2.0, and with Web 2.0 itself.

However, I reckon that whether you call it Wikinomics, Enterprise 2.0, Peer Collaboration, or vanilla Web 2.0, [I hope] we'll punch through to the "Slope of Englightenment" without too much of the froth.

My take is that it's down to us, working in the Technology sphere, to help others understand the concept, refuse to oversell things, and focus on organisational value. Our credibility, dented by past excesses, depends on everyone keeping their feet on the ground.

Oh, and developing the necessary upper body strength. Buwha-haha!