NLP Practitioner – first impressions

Introduction

I’m putting this post together after completing the ‘Practitioner’ course of Neuro-Linguistic Programming (NLP), which finished on Monday.

[I’ve made extensive use of links to NLP-related articles on Wikipedia – which has a suite of pages addressing the gamut of issues in this area.]

Preconceptions

I must admit that I’m pretty sceptical of people who profess to turn your life around like Tony Bobbins (ok, so it’s a spoof), and I’m not really a big fan of TV hypnotists and Vic Reeves-style “I Will Cure You” stuff.

Loose impressions I’d picked up about NLP included such tropes as ‘vulcan mind control’ and something to do with the Dark Side. ;-D

My background

Perhaps this is all a bit of an amorphous mass of my own preconceptions, but I’m a psychology graduate, and have an interest in self-improvement and have read up about skills like Emotional Intelligence and assertiveness (amongst others).

The course itself

You should be able to find more information about the course from this link, but essentially it was about providing a practical introduction to skills that attendees could use for improving self-awareness and communication with other people.

Tutor and assistants

The course was run by Kay Cooke of The ME Group in Hexham, Northumberland. Kay is an accredited NLP Trainer, and was assisted by presence of a revolving team of Master Practitioners (i.e. people trained with skills to assist other people [my typology]).

Structure

The course comprised two 4-day clusters, run from Friday morning through to Monday night (i.e. over the weekend). Hours were 9.30 until 4.30-5 o’clock.

At times it was quite full-on, and was pretty much a synthesis of best practice tools and techniques for communication (e.g. “Deep structure and surface structure” from Noam Chomsky). There was a combination of theoretical learning, and practical exercises (e.g. visualisation) both with Kay and between other members of the group.

The Group

It was a small group of 5, with 3 men and 2 women. Ages ranged from late teenager to middle-age {I think I can get away with that! ;-)}.

I think the small group worked well – there is a lot of material to cover, and a larger group might well be more difficult for the trainer to optimally instruct.

Impressions

My over-arching feeling was that Kay draws upon a deep well of learning, training and personal insight to deliver a (potentially) tricky subject very adeptly. She made it look ‘simple’ when that’s definitely not the case.

When I questioned her about the wider context that NLP sits in (i.e. how we all live, in our different ways) she posited that NLP material is ‘simple’, and in many ways I would agree with her. However, NLP material definitely challenges many implicit and unconscious assumptions we all make about living.

What’s working for you, what would you like to change?

Kay made clear that the NLP framework is just that – a framework. If you’ve got things in your life which are going well, great: but if you’ve got stuff you’d like to work on, then NLP might be able to help.

There was also an ongoing discussion about process versus content: in that what I might call ‘traditional’ / ‘talking’ therapies, the therapist and client talk through issues; whereas NLP typically keeps content out of the interaction and seeks to come to a different perception of issues and events, in order to influence how the client’s subconscious is dealing with them.

Importance of ethical dimension

One of the things I struggled with at first was how one might be able to use powerful tools and techniques in such a way which was responsible and ethical. The penny dropped during the second 4-day cluster, in that:
a) I was only training for the Practitioner level, so interventions with other people were probably beyond my skill level, and
b) the ethical context was using NLP is / was absolutely crucial

I think this boils down to only ‘helping’ people if they ask to be helped, and—even then—closely observing the person to ensure any assistance was appropriate and that the flow of any intervention closely matched the situation. If you take someone on a ‘journey’, you’ve got to be able to bring them back, as it were…

Conclusions

Why the controversy?

The two founders of the NLP movement had a falling-out, and in compiling this post, I became aware of the extensive controversy surrounding NLP (e.g. vis-a-vis science).

Kay’s training is validated by The Society of NLP (logo to the right).

Whilst I understand that people often have very good reasons to get heated about things, personally I found the material pretty insightful and resonating (although not sure what that says about me! ;-D).

Part of the toolkit

Viewed in the context of many other ways of seeing the world, I felt it was an entirely legitimate subject area, and useful addition to the canon of self-improvement activity.

‘Everything in moderation’ is a useful dictum, and I personally gained some useful insights and elements of new self-awareness. What’s so bad about that? I’m still waiting to learn the vulcan mind control techniques <sigh>.

So, a summary of my first impressions. Doubtless there will be others, and I will do my best to post them here. :-)

Crowdsourcing Mycological Response Teams to help with the Gulf #oilspill?

Introduction

In my previous post on this subject, I recapped my personal take on the overall situation.

Having drafted this posted a couple of days ago, I now learn that:

Almost three-quarters of the oil spilled in the Gulf of Mexico has been cleaned up or broken down by natural forces, the US government has said.

A government report says only a quarter of the oil from the BP well remains and that it is "degrading quickly".

The majority had been captured, burned off or evaporated, it states. But more clean-up is necessary officials warn.

The report was released after BP announced its "static kill" procedure to seal the leak was working.

So I thought I’d better post in case something else major happened. Doh!

Challenges

I’m guessing that despite the good news re the oilspill, that there will remain a challenge to clean up that oil which hit the Gulf coast.

Having pinged an e-mail to Paul Stamets’ team, their response pointed me to a page with the following quote:

The Petroleum Problem

Thank you for visiting fungi.com, and for your interest in the BP oil spill disaster and the potential for mycoremediation.

We are being inundated with requests and cannot individually address all of the questions we have received. We are in direct dialogue with the EPA at the highest levels, and are teaming to implement solutions to this huge disaster. Since we are such a small company, we are stretched to our limits. Your support allows us to dedicate as many of our resources as possible, and for this we thank you. Again, please accept our apologies if we cannot individually address your concerns. Our statement at below will be updated periodically as we gather more information.

[my hyperlink for mycoremediation btw]

I am assuming that Paul Stamets and his team are the primary resource in this domain – i.e. to use fungi to break down pollutants in an ‘eco-friendly’ way. What seems clear is that there are problems with scaling, getting the idea to a wider audience and gaining a following & critical mass.

The article continues:

How can we help?

Knowing that the extent of this disaster eclipses our mycological resources should not be a reason to not act.

I proposed in 1994 that we have Mycological Response Teams (MRTs) in place to react to catastrophic events, from hurricanes to oil spills. We need to preposition composting and mycoremediation centers adjacent to population centers. We should set MRTs into motion, centralized in communities, which are actively involved in recycling, composting and permaculture—utilizing debris from natural or man-made calamities to generate enzymes and rebuild healthy local soils.

I see the urgent need to set up webinar-like, Internet-based modules of education to disseminate methods for mycoremediation training so people throughout the world can benefit from the knowledge we have gained through the past decade of research. Such hubs of learning could cross-educate others and build a body of knowledge that would be further perfected over time, benefiting from the successes and failures of those in different bioregions. The cumulative knowledge gained from a centralized data hub could emerge as a robust yet flexible platform that could help generations to come. Scientists, policy makers, and citizens would be empowered with practical mycoremediation tools for addressing environmental disasters.

Going social

My argument here is that a social approach, akin to the PeopleFinder wiki created in response to Hurricane Katrina, might help MRTs self-organise and conduct operations under a loose ‘umbrella’.

A similar tool might already have been implemented by Deepwater Horizon Response website – but apologies – I’ve not had time to check it out (or the follow-up site RestoreTheGulf.gov).

Tooling

I’m going to kick speculation about what tools to use into touch for now, as my priority is to post – and update this or post separately as appropriate. However, potential requirements could be:

• Repository of successful mycoremediation techniques
• Communications tools
• Team-based areas where teams can get themselves sorted and manage their activities
• Connections with mainstream social media tools

Staci Stoller

I wanted to tip my (Stetson hat) to Staci Stoller, a former colleague of mine in London, who has offered to help in getting the message out in Texas. Thanks, Stace! :-)

The Wendy Schmidt Oil Cleanup X CHALLENGE?

I saw an item on the BBC news site, which took me through to the main page on this, which explained thus:

It is a $1.4 Million competition designed to inspire a new generation of innovative solutions that will speed the pace of cleaning up seawater surface oil resulting from spillage from ocean platforms, tankers, and other sources.

This X CHALLENGE, announced on July 29, 2010, is a one-year competition that begins on August 1, 2010 and culminates in the summer of 2011, with head-to-head competitive demonstrations taking place at the National Oil Spill Response Research & Renewable Energy Test Facility (OHMSETT) in Leonardo, New Jersey, USA (www.ohmsett.com).

A $1 Million Prize will be awarded to the team that demonstrates the ability to recover oil on the sea surface at the highest oil recovery rate (ORR) and the highest Recovery Efficiency (RE).

So, my initial excitement about something fungi-related winning the prize was tempered by the focus on “cleaning up seawater surface oil”. However, on the ‘competition details’ page I also noticed:

X PRIZE will be finalizing the details over the next 30 days, and will post final rules in September.  We encourage you to PRE_REGISTER as a team and we will keep you informed of any changes and when the detailed rules are posted.

So maybe the scope of the compo could be widened to include prizes for on-shore cleanup efforts?

Paul Stamets @ TED on fungi; also re how they can help clean up Gulf oil spill

Introduction

I first discovered Paul Stamets when reading this article on my Palm III via AvantGo (a forerunner of RSS) – waaay back in 2002.

I was particularly struck by the effect of fungi in cleaning up soil contaminated with diesel – as told in this Wikipedia article about Mycoremediation.

Eventually, as per this previous post – I bought some wooden dowels, innoculated by fungi from Paul’s company, and set up a large log with them in. Rather embarrassingly, I never moved the stump from one house when Caroline and I moved – it got left my the wayside as it was too heavy / I was too embarrassed to ask the movers… :$

I also bought a copy of Paul’s book Mycelium Running: A Guide to Healing the Planet through Gardening with Gourmet and Medicinal Mushrooms but that’s also still on the to-do pile. Ho hum!

Rediscovering Mr Stamets

*Anyway*, I was reading The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt last week, and she mentioned being introduced to Paul when she was at TED. So I googled Paul’s talk and found it – see below (I think he really nailed it, although there was a cheesy joke at the beginning lol).

The citation from the TED website reads:

Entrepreneurial mycologist Paul Stamets seeks to rescue the study of mushrooms from forest gourmets and psychedelic warlords. The focus of Stamets' research is the Northwest's native fungal genome, mycelium, but along the way he has filed 22 patents for mushroom-related technologies, including pesticidal fungi that trick insects into eating them, and mushrooms that can break down the neurotoxins used in nerve gas.

 

Video

He’s obviously a rocket scientist, but what he says is compelling!

Paul Stamets’ statement on Mycoremediation and its applications to oil spills

So, having found Paul’s talk, it got me thinking that his expertise might be helpful in mitigating the effects of the Gulf oil spill. I then got in touch with his company, and they forwarded the statement below:

Paul Stamets statement on Gulf oil spill

What Paul is saying is that fungi could provide a natural remedy to break down the oil and mitigate its long-term effects, but there would need to be an army of people on the ground to make it work in practice…

I think most people would put this in the “it’s so crazy, it just might work” category – but I’m putting this out there in the hope that it might get some legs. In fact, I might well send the link to the Deepwater Horizon team…

Thoughts?

Cheaper than a 4x4

This is a fairly unvarnished paean of praise for the winter tyres I have for my VW MkIV Golf.

Introduction

I bought a set of Michelin Alpins from CostCo in November 2006: Caroline and I had just moved out into the country from coastal North Shields, and I figured that if the weather turned nasty, winter tyres would be just the job to get around.

As it happened, the winter of 2006-07 turned out to be one of the warmest in recent times, which made the £220 I had shelled out for the four (including fitting) seem slightly vain. I had bought them from the local CostCo in Gateshead, who swapped them on to my existing rims, and I thought the deal was a pretty good one.

Bog-standard

I should say that my Golf has very bog-standard steel wheels, hidden by plastic wheel trims - see photos below. The car had come from new with a set of Dunlops, and the one immediate thing I noticed was the the car became a better one when it had the Michelins on, so I decided to buy a set of 'normal' Michelins for the summer months as the front two Dunlops had worn out.

The winter tyres had been re-assuring in heavy rain, and in the light snow we’d had, they seemed pretty adept.

Coming into their own

However, snow and bad weather in early 2009, and the wintry conditions we've just been through have shown just what a massive difference winter tyres make to even a front-wheeled car like mine, let alone a rear-wheeled Beemer or Merc.

In fresh snow, settled snow and melting snow they have found grip and further re-assurance. In ice, they've been grippy and effective. The only thing I've had to do is learn a new driving style - rather in the mould of rally drivers, where you have to over-steer and wait for the back end to slide round corners...!

They've definitely saved me from sliding off the road, and allowed me to drive around Northumberland in the period where I was moving house - a priceless benefit.

Winter tyres for everyone!

I realise that, even if we we're in a recession, finding spare cash to shell out for a set of 4 winter tyres would definitely not be at the top of most people's priority list.

However, IMHO serious consideration of such a move might help free the British populace from (what seems to be) a rather passive attitude towards road conditions and the consequent blaming of the 'Authorities' for not doing more to make roads passable. More background information here about Holland and Germany deal with adverse conditions.

One thing that has been great has been the service of the local farmers contracted by the Council to keep our country lanes clear - excellent work!

I can still recalled being flashed by a motorist when I was driving down the outside lane of a local dual carriageway – which, granted, was not in a particularly good shape. I got the distinct impression they thought I was a nutter [not difficult!], but the possibility I was shod with winter tyres probably never crossed that driver’s mind. <sigh>

Wash up

Ok, so what I’m advocating is that during the summer months, many of you might want to consider ordering some winter tyres, so that you’re ready for the inclement weather.

In terms of cost, instead of putting them on your low profile alloy rims, mebbes you can get a set of cheapo steel wheels, and thereby save mega bucks versus the low profile versions. Especially recommended for rear-wheel drive cars IMO.

I pop into CostCo in early November to prep for the winter, and get the ‘normals’ put back on in late March, early April. I respectfully propose you do the same! Feedback gratefully received below. ;-D

GoodReads, LibraryThing, Shelfari, or WeRead?

I’ve read a few cyberpunk and popular science books over the last few years, and I thought it’d be fun to catalogue them online and see whether there were folks who might suggest close matches to the micro-genres I’ve enjoyed.

To that end, I started looking around for websites that might provide this service.

This should probably be seen in the context of similar searching a while back, which lead to checking out Collectorz to catalogue my CD collection [so last century I know! ;-)].

• GoodReads
• Second most established
• LibraryThing
  • Seems to the most established
• Shelfari
  • Owned by Amazon (altho others get book data from Amazon)
• WeRead
  • Is this the most recent of the 4

Links

A google search for comparisons of the four yielded these:

• http://booksellerchick.blogspot.com/2008/10/goodreads-librarything-shelfari-one-to.html
• http://booksellerchick.blogspot.com/2008/10/goodreads-shelfari-and-librarything.html
• http://www.google.co.uk/search?q=librarything+or+goodread&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a
• http://wochan.wordpress.com/2008/01/12/my-librarything-barcode-scanner-and-i/

However, this post looks like the clincher. I have therefore signed up with this account at GoodReads.

CueCat

Whilst checking out Collectorz, I found that one can scan the barcode of the CDs (and hence books) to more rapidly upload the details to the Web / desktop application.

The scanner of choice seems to be CueCat. Initially LibraryThing had this post and I thought LT would be the way to go. Happily this help item on GoodReads shows GR do the same, so CueCat is now on my birthday list!

If I go with Collectorz for CDs, I will let you know. I see there is discussion on GR re cataloguing CDs, but it’s not mainstream.

Technorati Tags: collectorz,goodreads,librarything,shelfari,weread,CDs,books,saas,web2.0,community

Blackberry add-on applications

I’ve just installed Blackberry App World on my Bold, and thought I’d do a review of what’s installed so far.

Most of these were before installing App World, so good that BB / RIM have made it easier to find appropriate apps.

Doing the individual links to all these apps would take ages, so I’m afraid you’ll have to Google them… :$

• Twitter
  • Twitterberry – serviceable, lacking functionality
  • Twibble – nice look & feel, but usability & functionality are pretty poor
  • Tiny Twitter – probably the best of the lot, but doesn’t seem to work in the UK properly (worked in the US when I was in Texas recently…)
• Google
  • Mobile App – search
  • Maps, including Latitude – excellent
  • Sync – for sync’ing calendar with desktop
• Facebook – came already installed
• WorldMate Live – great if you’re a frequent traveller: trial version was great when I went to Texas
• BBPlacemarks app for Brightkite, could do with a bit of extra functionality
• Amazon App for Blackberry – good, would be even better if I had the option to use it with Amazon.co.uk
• Opera browser – useful when Blackberry browser doesn’t cut it
• Flickr app
• Remember the Milk
• Blackberry App World
  • Bloomberg
  • Shazam
• NeoReader
  • Use the camera on my Bold to photograph barcodes and the new square ones – and turn that into something meaningful
  • Can’t get it to work properly, but fantastic idea
• Vodafone SatNav
  • Not bad, but sometimes takes wacky options

Since compiling this list yesterday, I found that all the system memory  was taken, and therefore the Bold was running slow all the time.

I’ve therefore uninstalled Bloomberg, Shazam, and NeoReader [I think], to free up enough space.

It would be good to be able to install the apps on my micro SD card – which is 8Gb.

Technorati Tags: flickr,facebook,blackberry,blackberry app world,remember the milk,NeoReader,Vodafone,Satnav,WorldMate,Google,Amazon App for Blackberry,Opera,Bloomberg,Shazam,applications

My Identity being spoofed on YouTube

If you follow my Twitterstream, you will have seen this on Friday:

"Reporting some geezer to YouTube who is spoofing my id & posting humourous videos. Lately however, they are such I must disassociate myself"
http://twitter.com/justingsouter/status/1038229468

By way of explanation, as a result of drafting an experiment with video sites , I came across this user on YouTube.
Having skim-viewed the content, I submitted this text to the YouTube customer complaint web page:

"I would like to complain about someone who is spoofing my ID and my videos. Initially this was amusing, but I find videos which refer to terrorist beheadings (albeit with a toy dog). I deem this to be a completely inappropriate use of my identity. It seems like an open and shut case, and I'd like to know what you are going to do about it."

Although it seemed rather funny, if not painfully embarrassing, I became uncomfortable with how this was developing, and felt I should do something about it. Hence this post on my personal site, as I believe it relates to my personal identity.
This was the clip that got me worried - I haven't watched this all the way through because of being slightly spooked by it all (also, check out the comments):

I would be very grateful for feedback from you:

• What you think
• Should I be worried - or is it a back-handed compliment[!]?
• Whether to contact the YouTube account concerned and how to play it...
• How to deal with this in a sensible way without over-reacting.

Technorati Tags: identity theft,concerning,youtube,lessons learned

Separating work and pleasure (blogs)

Thanks to those of you who voted on the poll regarding whether I should separate out my postings on work and my home life.

Photo credit to wageslaves

The vote was overwhelmingly in favour of creating a work blog [thank you, 2 voters!], and therefore I have done so, here. I have also put a note underneath the blog header, just in case anyone doesn't see this post...

I will continue to post here about the divergent and the unexpected. I was going to say the posts would be less frequent, but I'm not sure that's possible! ;-D

Technorati Tags: business,common sense,enjoyable,experiment,technology,ideas,what's next,web 2.0,social media

My skills as a Business Consultant

A quick bulleted list to give readers an idea of what I have to offer:

Consultancy skills

• Business Change: deep understanding of how to combine people, process, and technology to achieve business outcomes—with the emphasis on people
• Business consultancy: Strategic and technical IT consultancy from a programme viewpoint; business / process analysis and design; report writing and presentation delivery
• Benefits management: Experience of Fujitsu’s Benefits Realisation methodology, which focuses on business outcomes, and creates network of activities to assure delivery of business benefits
• Business networking: active business school Alumnus and business networker (online and face-to-face).
• Project delivery: architecture and design; technology selection; team-worker and leader
• Project management: project planning and basic financials; awareness of PRINCE 2 methodology

Business Understanding

• IT Strategy and Governance; Peer collaboration, Financial Services regulation; Corporate Performance Management.; Virtualisation; Enterprise Application Integration & Web Services, Business Process Management, Virtual Worlds; IT Architecture; J2EE and Application Servers

Technical

• Internet protocols and infrastructure; Collaboration platforms and online communities; Windows Operating Systems (MCSE 1999); Database Systems; Gadgets of all kinds

Grasp of Business and Technology Marketspace

• Through reading The Economist; McKinsey Quarterly, Harvard Business Review; subscription to various Industry Sector and Technology newsletters and blogs

Props to Hugh Macleod

Technorati Tags: business,technology,consulting,skills,benefits,return on investment

Business Consultant for hire

I leave Fujitsu today, i.e. at the end of September. I am striking out on my own, and plan to do contracting work in the North East of England. Hopefully this will be a springboard to more varied projects – reflecting my interests in cutting-edge collaborative tools and virtual worlds etc.

In putting together my leaving note to Fujitsu colleagues (and the associated mailing list), I was able to reflect on all the fantastic people I have worked with, in nearly 10 years with Fujitsu. Also, that I genuinely believe Fujitsu has been an excellent employer and good place to work.

Those ten years have given me a great foundation to help Customers maximise their return on their Technology investments. In practical terms, this means helping them:

• Exploit existing collaboration tools and infrastructure
• Understand impact of consumerization and Web 2.0 on Customers and other stakeholders
• Create a successful blend of infrastructure, using established collaboration / information management tools and leading edge ones
• Understand technology’s impact on People, and create programme of change to manage this impact and maximise Return on Investment
• Make informed decisions about which tools / trends match needs of organisation - don't just go with the flow

I’ve worked for Fujitsu with a number of large Government Departments, and a mixture of Private and Public Sector bodies.

More details at http://www.linkedin.com/in/justinguysouter.


Props to Laughing Squid / Scott Beale, Ariel Waldman and, of course, to Hugh Macleod

Technorati Tags: work,business,success,technology,consultancy,advice,web 2.0,NE England

Please check my list of Web & Enterprise 2.0 tools / concepts

I'm helping a colleague put together a presentation called 'The Future of Innovation'. He's looking into lots of different areas, e.g. Commercial, People, etc.

My chosen specialist subject is Web & Enterprise 2.0. I'd like you to check my list below and give me your thoughts, amendments, omissions.

I'm thinking of how to change the idea capture spreadsheet into something web-friendly, but will probably only do so if there is a stampede of comments. List so far is:

• Blogs
• Social Networks
• Micro-blogging - twitter, pownce, jaiku, plurk
• Wikis, Google docs, Acrobat.com etc etc.
• Virtual Worlds
• Crowd-sourcing - digg etc.
• Bookmarking
• Ideas Markets
• Instant Messaging
• Mashups
• SaaS
• PaaS
• Rich Internet Applications - Air, Silverlight, Android
• Folksonomies
• RSS
• SOA
• Cloud computing
• OpenID
• The Long tail
• Remix
• Geotagging

I've been checking material from Gartner and Dion Hinchcliffe to help compile the list.

All constructive suggestions very gratefully received. Let me know if you have problems with the Disqus comments etc.

Windows Live tools - so far, so good

A quick post about some Microsoft tools that seem to be genuinely useful. :-)

Tip of the hat to Roo Reynolds for pointing me in the direction these Windows Live tools (via Twitter post):

• Live Writer
• I'm using Writer to compose this post
• A neat tool, much more functionality than the Blogger interface
• You can compose off-line and upload later
• Appears to match Blogger features - e.g. newly arrived scheduled post
• fyi there seem to be a whole load of add-ins
  
• Live Mail
• I can see my two Hotmail accounts, along with my gmail one in one place, and not have to muck around--again--through a browser interface
• Live Photo Gallery
• A way to keep track of your digital photos
• This looks quite promising
• A competitor to Picasa

Maybe because I've grown up with & on Microsoft, I seem to be comfortable with these tools.

They appear to have good / the right amount of functionality for what I'm looking for - once I'd installed and played with them a bit, they seemed to have tools that I'd only subconsciously considered.

Not sure about impact on system performance, but some things that've made my life easier.

There seems to be a gap in the market for these sorts of things - I think MS has piled in probably because competition is doing this (e.g. Google's Picasa).

Interesting that Live Photo Gallery allows you to upload to Flickr, given bid for Yahoo! by Microsoft...!

Disqus experiment - volunteers needed

Quick post to say that I'm experimenting with this particular way of creating comments.

The website blurb says "Disqus makes your comments more interactive for readers and easier to manage for you — all while connecting your community with other blogs."

Pretty much a work in progress, and an experiment. I made an impulse decision last week and hopefully someone will stop by and have a go at it. My details on the Disqus tour.

If if doesn't work / is too much hassle, I'll switch it off!

[UPDATE 15Jul08]: I have re-integrated the Blogger template with Disqus, in the hope that the Seesmic comments are now enabled. It hasn't been working in the same way as my Disqus Experiment blog. :'(

Google Advert trial

This post summarises learnings from a free trial for Google Adwords. I'm experimenting with it to generate traffic for this blog. It's been an interesting learning experience.

I subscribe to Information Age, an computer-related technology magazine. In a recent mailing, I also received a marketing flyer from Google, featuring a company called Wriggly wrigglers - you may also have seen it if you're in the UK.

The freebie part was a £30 voucher, so I thought I'd have a go. The time limit is the end of June '08, so thought I should get cracking.

I've gone some fairly idiosyncratic posts on here, e.g.: Locked In syndrome, Mobile Cranes, choosing adverts, Psychology experiments. I thought they be a good way of reaching a specific audience. Besides, these are things I'm interested in.

So lessons learned so far:

• I've done a general ad and two specific ones (Zimbardo & Milgram, Locked In syndrome)
• When you sign up, you start with Starter edition
• This is probably only good for setting up your account
• Otherwise, Starter edition, you want Standard - no price difference apparently - this is the comparison
• With the Starter edition, you can run variations of the same ad, but I wanted to run ads on different keywords, so you *have* to upgrade to get this functionality.
• You can choose "bundles" of Countries
• Basically, I've chosen English-speaking countries from around the World, with some Scandinavian ones (and Spain, I like Spain)
• I've got it running for a month, although need to check regularly - you have to give them a way of payment (they want to wean you and hope you forget you're paying)
• The "cost per click" is supposedly optimised by Google - but quite a lot of my keywords seemed not to be active because of 1p minimum Google has chosen
• It's one Campaign - multiple ad groups (i.e. ads for different posts
• The usability is actually pretty good, decent tools
• A fat pipe would be nice, saves lag between pages when you're setting everything up (although you can download software to do things offline)
• Demographics
• You can target 10 year cohorts (e.g. 0-17 years)
• Site and Category Exclusion
• You can choose to be excluded from various sites / pages, e.g. "Death & Tragedy"
• Also certain page types - e.g. Parked domains
• There was a £5 "Activation fee", so I've only got £25 to spend
• There seems to be a daily cap on spending
• "I already have a Google Analytics account. Please link it to this AdWords account"
• Nice, already have the Analytics code on my blog, I can link automatically to it, and Google joins it all up. :-D

One other thing - I've linked to my original "Diving Bell & the Butterfly" post, so I've updated that to give links to posts 2 & 3...

I'll report back about how I get on!

Flickr vs. Picassa (cont'd)

Ok, reporting back about what I've found so far. Please see my earlier post if necessary.

Thanks to Dave Briggs and Puller for their comments. I went with Dave - "Flickr every time."

• Flickr
• I've upgraded to a Pro Account, and have started uploading various photos
• Picasa
  • I figured that Picasa and the online service weren't as good as Flickr, in terms of look & feel
  • I didn't really check out the functionality - it was more a gut feel thing
  • I plan to keep using Picasa on a limited basis for publishing photos to this blog
• Windows Live Photo Gallery
  • Sister of Windows Live Writer (being used now for this blog post)
  • See also Live Mail, can read my Gmail account as well as my Hotmail accounts
  • Integrates with Flickr - useful, as this is my chosen destination for photos!
  • fyi earlier post on these
• Memory card reader
  • I'm buying a memory card reader for both Memory Stick and my old Smart Media card, so I can more easily upload photos to Flickr
• Joomeo
  • This is what Puller recommended - I'm afraid I didn't take it terribly seriously...

Technorati Tags: technology,photography,picasa,flickr,windows live writer,windows live photo gallery

Is the Internet your silent Partner?

Caroline was on Radio Newcastle this morning. As a dutiful Partner, I decided to tune in and listen to her insights.

The DJ, Mike Parr, asked her whether the Internet was the silent Partner in our Relationship. Her answer made me smile (and gave me my 5 seconds of fame) - along the lines of:

"Yes, absolutely! He was spending so much time in the shed [where we have a small office] I thought he was having an affair... Apparently he was updating his Facebook profile..."

I'd like to state, for the record, that I was spending time in Second Life ;-)

fyi - work av is Fujitsu Infinity; personal av is Tandoorichicken Masala.

p.s. I'm feeling like the straight man in a double act - perhaps Syd Little? ;-D
p.p.s shame on you Bill Thompson, your frequent tweets have Caroline checking my text messages as well... ;-)

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