-- Business blog now available --

A quick note to say that I've set up my Business blog, to be able to speak with a clear voice on both personal and work issues (i.e. by having separate blogs).

Wednesday, 9 April 2008

Choosing Adverts

Following on from my post back in January about what to blog about, here's one...

I was watching some TV recently, perhaps one of the series of Carlsberg ads. For me, they have been a really interesting and sympathetic experience, as well as enjoyable. [Enough of the flowery language - Ed.]

There is one in particular that I like, which is "Carlsberg doesn't do flatmates, but if it did, they'd be the best flatmates in the World". [I think maybe this ad was meant to appeal to blokes... ;-)]

OK, back to the point.

It led me to think that perhaps, if:
  • there is a series of ads
  • and the one you're just about to see is clearly the pants one
  • because you've seen all the others
  • and there's no way one was avoid the ad
... then perhaps we could be given the option of which ad we'd prefer to see in the series? That way the advertiser would know that the viewer was interested in the ad [she'd expressed a preference], and the viewer didn't have to go through the pants advert.

Probably madly complicated from a technological point of view, but I thought I'd put the idea out there, anyway.

Maybe Phorm could be adapted so that it knew which ads you'd like... ;-)

btw is it called Phorm because it thinks you're a criminal, or perhaps a racehourse? I wonder! >chin stroke<